Entry Title: "
Category: Professional, CONCEPT
Designer(s): Paulus Maringka
The term "sustainable practice" has been used very liberally as a marketing label and attached to many products with no true consideration to what this actually means in reality.
Our aim is to look at "sustainable practice" in a more honest, practical way with regard to the design aspects of this bicycle.
We would like to get back to basics and design a bicycle that meets the needs of all people - more specifically those in third world countries such as India and part of China - who require a bicycle as their main form of transportation (not just a fashion item) that is affordable, durable, economical to produce and friendly to the environment.