Entry Title: " Sprint Reclaim"
Company: Deutsch Design Works , United States
Category: Professional, Product
Designer(s): Ken Gilliam


Entry Description:

(Project Brief)
As part of our ongoing effort to spearhead an initiative with Sprint to adopt a sustainability strategy for packaging, DDW was asked to develop a unique sustainable package for Sprints first green phone (the Samsung Reclaim) to be made of 80% recyclable materials with 40% of outer shell made from corn-based bio-plastic. Typical conventional packaging in this category uses virgin paperboard with little to no post-consumer content, and printed with petroleum-based ink.

DDW has assisted Sprint in evolving their brand image and more recently in evaluating sustainable packaging strategies, is now prominently featured on their website and contributed to Sprint
earning the No.3 spot in Newsweeks 2011 Greenest Companies in America.

(Approach)
To improve the consumer experience and transition into responsible packaging we developed this eco-friendly structural and printing to highlight the new line of greener phones (devices). The visual iconography of natural settings provided strong brand differentiation for packaging, in-store merchandising and advertising.

(Effectiveness)
We improved recyclability of package by using 100% recyclable Kraft corrugated, use of water based adhesives and coatings, reducing ink coverage, replaced petroleum-based inks with soy-based inks, and replaced printed-paper users manual with online manual. To further enhance the positive environmental impact, and $2 of each sale was donated to The Nature Conservancy.

(Packaging Environmental Specifics)
100% recyclable Kraft corrugated
Replaced petroleum-based inks with soy-based inks
Replaced petroleum-based varnish coating with aqueous coating (water-based)
Replaced printed-paper users manual with online manual (only)
E-waste reduction: Prepaid return envelop (for device) included in box

Our job is to bring your brand to life.
Deutsch Design Works deep experience in
national and private brands proves that
innovation is the key nutrient for success.
Todays consumer is more sophisticated and
quality conscious than ever. Thats one reason
why generic, me-too packaging designs dont
engage consumers anymore. DDW delivers
strategic design that works by understanding
your customers lifestyle and anticipating
evolving trends. They notice your brand, explore
the package, smile, talk about it, take it home,
enjoy the experience and come back for more.
It all starts with fresh thinking.

DDW is a hand-picked group of more than thirty
consumers working as brand strategists, account
managers, graphic designers and production
experts. Growing steadily for more than 15
years, we have partnered with a distinguished
roster of clients across a wide spectrum of
industries and categories, garnering numerous
design awards along the way. Strategic
branding, package design, corporate identity,
structural design, naming, environmental design,
research management, and production are
among our specialties. And were fun to work
with!

* Coming Soon...