| About the Company: Being of the Watergate era and having idols such as Dan Rather, I pursued a career in journalism. Beginning as editor of my high school newspaper, and then as a reporter at Miami University of Ohio, my mission has been to expose corruption wherever it was to be found. Marriage and a newborn changed that course to business. In 1988 I founded Tri Star Visual Communications. I focused on helping startup businesses and for most of the past 20 years we have been recognized in the Top 25 graphic design firms in Arizona by multiple respected publications.
Having experience in launching businesses, I also started a successful book publishing company, Tri Star - Boze Publications. During a trip to Canada in 2001, I stumbled across a small kiosk in Victoria selling olive based soaps and creams. Being of Sicilian decent, the olive was always a part of my life. As known by many of Mediterranean decent, the olive is used for far more than culinary purposes. The products were wonderful. I took home with me the concept of a new business, Olicare.
After years of study, formulating and testing, and the help of Donna Harris, my fiance and CEO of NaturOli, plus an extremely talented Egyptian chemist, we developed our own proprietary skin care formulations. Although the original plan was to remain a small local business, our formulas were so well received that in August of 2007 we launched nationally. During the prior years Olicare evolved. Albeit our roots remain with the olive, our scope broadened greatly to include many other wonderful gifts from nature. Truly natural and honest marketing became our heart and soul NaturOli was born.
Through our unending quest for new, innovative, pure natural ingredients and formulations, we discovered soap nuts at an organic farmer's market. Being skeptical at first, we tried them. We could not have been more amazed. The results were astounding. Our chemist was equally amazed, and the possibilities seemed endless. Earlier in 2008 we began importing and actively marketing soap nuts in their raw form while developing a long list of other formulas. Having our background in skin care provided us a very unique perspective into what could be accomplished with soap nuts.
In only months soap nuts have become as significant a part of our business as our original lines. Natural detergents and cleansers perfectly compliment our mission of offering healthier, green, chemical free alternatives. Thanks to the sapindus tree and soap nuts we are now able to offer alternatives that enable the consumer to take many more steps to having a truly green home and lifestyle.
We have declared our mission to be one of truth, education and increased public awareness. We have learned that more and more people are recognizing deceptions behind the products they buy and use. They are seeking real answers and solutions. It is my goal to make finding those answers easier. It is our way to truly make a difference in this world.
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